It’s called Vanishing Point, aptly named because it looks like the spatial actualization of the perspective construction diagrams you can find in the seminal work (one that any decent architecture student has on her shelf) by Robert Gill, Basic Perspective.
I recently had the privilege of working with Matt and Ben from UVA on a project that may or may not come to fruition. We’ll hopefully collaborate someday.
I love UVA because they keep finding new ways to work with light and it’s not just about the LED. In this particular instance it’s about using light to define space and in their other work there is a craftsmanship and materiality that’s missing in the work of a lot of other artists using the same medium right now.